Let’s say you’re promoting an android app campaign given by your advertiser. You will be paid for every new app installation by your advertiser and also another amount again when a new user signs up and again when they make an in app purchase. Say we call these steps as events. So we can list down those Offer Events/Goals and payouts as mentioned below;

So, instead of one conversion, this offer has many conversions according to the users actions. And we can record these conversions using the offer events feature. To do this,First you have to enable Goals/Events feature in your offer settings page, then save it and you will be able to see “Offer Events” tab on your offer page. Then you can do the following to add events for each step,

1. Click on “Offer Events” from the second left menu.
2. Click on “Add Goal”
3. Fill the goal id and the name
4. Select the “Revenue type” and the “Payout type”
5. Fill in the amounts
6. Click on Add.

Once you are done creating the events and done defining the payout amounts, you can go to “Tracking codes” on the left menu and open “Advertiser Postback Tracking” tab. There you will be able to see that you can now generate a postback tracking URL/Pixel for each event of yours. All you have to do now is to share the postback tracking url/pixel with your advertiser to send the postback accordingly when each conversion event occurs .